NEW YORK, May 14, 2014 – Bertolli's interactive mobile engagement campaign engages with shoppers on the go, providing all the details necessary to purchase relative ingredients in a single-store visit. The consumer-packaged-good brand worked with Thinaire on the campaign....Read more
NEW YORK, April 30, 2014 – By incorporating mobile engagement into the marketing mix for Good Humor’s successful “Share the Love” omni-channel campaign, Thinaire topped the competition for best overall marketing at the Contactless Intelligence 2014 Contactless & Mobile Awards....Read more
March 14, 2014 - Thinaire™ is nominated for Contactless Mobile Awards in two categories: Customer Experience for the Bon-Ton Shoe Salons with NFC and Marketing Campaign for Unilever's Good Humor "Share The Love" campaign...Read more
March 11, 2014 - With partner PCS Wireless, LLC (“PCS Wireless”), Thinaire Transmedia Network, Inc (Thinaire™) launched its proprietary TAPP STORE® wireless commerce system in early March. Deployed across bus shelters in select New York metro area out-of-home media locations, provided by AR James Media, the program allows consumers to download select Android mobile games applications by tapping (NFC), snapping (QR) or texting (SMS) TAPP STORE® wireless commerce system posters with their smartphones. Waiting for the bus has been transformed into a shopping and mobile commerce occasion. By turning traditional Out-of-Home (OOH) posters into a network for mobile applications downloads, the TAPP STORE® wireless commerce system creates a new and unique channel for on-demand, impulse downloads and point-of-advertising m-Commerce....Read more
Feb 3, 2014 - During Lean back’s coverage of the National Retail Federation’s Big Show last month they delved into the topic of the connected consumer. In this invitation-only panel, executives from Verizon, IHL Consulting Group and mobile marketing technology company Thinaire discussed the implications of the new consumer habits, the need for real data management and new breed of data thieves....Read more.
NEW YORK – Jan. 20, 2014 – In conjunction with the National Retail Federation’s ‘Big Show’ in New York City, Verizon Enterprise Solutions convened a group of industry thought leaders on January 13 for a lively discussion around the topic of, ...Read more
NEW YORK – Jan. 13, 2014 – Thinaire Transmedia Network, Inc. (Thinaire™) today launched the first unified omni-channel mobile engagement marketing and sales solution allowing brands to engage consumers via nearly any mobile onramp to bring media, objects and spaces to life on consumers' most personal devices – their smartphones, tablets and connected devices. Thinaire's enterprise-grade Bluetooth® Smart solution, Thinaire™ Spaces, makes the company the first to integrate management of Bluetooth® Smart and near field communication (NFC) radio frequency (RF) technologies for consumer-facing brand marketing and commerce on mobile....Read more
NEW YORK – January 13, 2014 – Thinaire Transmedia Network, Inc. (Thinaire™) has named Howard Belger as Executive Vice President of Strategic Sales to capitalize on growing demand among the Fortune 500 for its innovative mobile engagement management platform services supporting brand marketing and sales. Belger is tasked with unlocking new opportunities for companies that want to better engage and manage customer relationships in an increasingly mobile world....Read more
NEW YORK, Nov. 21, 2013 /PRNewswire via COMTEX/
In keeping with the growing trend that mobile devices play for in-store purchase decisions, Bon-Ton and its family of department stores, which include Bon-Ton, Bergner’s, Boston Store, Carson’s, Herberger’s, Elder-Beerman and Younkers, has developed a truly exciting twist to the department store shoe shopping experience....Read more
News America Marketing is now offering near field communication capability with its SmartSource shelf talkers. NFC tags can be embedded in the signs to deliver content such as video, recipes and links to sweepstakes entry pages to shoppers who touch them with NFC-enabled smartphones. “It takes a static ad and makes it more interactive, and gives the consumer lots more information,” Jesse Aversano, News America Marketing’s executive vice president-marketing, told the Institute....Read more
Thinaire™ will integrate with the Google Wallet Objects API to make mobile couponing a reality. This integration in offer-based mobile discovery supports making all media smarter and more valuable to all stakeholders....Read more
Thinaire has partnered with Verizon Terremark Cloud to support the growing interest from major brands and retailers to leverage near-field communication for mobile marketing engagements.The concept of making an offer available from a unique piece of Out-of-Home (OOH) media or department store signage directly to a shopper’s smartphone is becoming a reality...Read more
NEW YORK – To support the rapid growth of Near Field Communications (NFC) media technology, Thinaire has selected Verizon Terremark’s Enterprise Cloud which allows for seamless scaling based upon traffic, need and demand. Such capabilities are critical for Thinaire when powering mobile marketing campaigns for customers, including News America Marketing whose SmartSource with NFC initiative has the capability to deliver in-store information and offers from thousands of retailers directly from the shelves to the mobile devices of millions of consumers...Read more
NEW YORK, Nov. 21, 2013 /PRNewswire via COMTEX/
In keeping with the growing trend that mobile devices play for in-store purchase decisions, Bon-Ton and its family of department stores, which include Bon-Ton, Bergner’s, Boston Store, Carson’s, Herberger’s, Elder-Beerman and Younkers, has developed a truly exciting twist to the department store shoe shopping experience.
Shoppers can instantly determine whether the store that they are in has the shoes in the size and color they are looking for, and if not, the RF:NFC* enabled display shoe can guide shoppers to the nearest store that has the shoe they are looking for in stock or direct shoppers to a mobile commerce site to purchase the shoe on the spot. All this delivered with the tap of an NFC-enabled smartphone activating the RF:NFC* label on the sole of the shoe.
Bon-Ton Stores has engaged Thinaire to turn shoes-on-display into mobile marketing channels for shoppers, by delivering upon tap (NFC engagement), branded mobile experiences, in over 30 of the company’s stores across 11 states. NFC allows for seamless mobile engagement with RF-enabled media and objects, delivering compelling content with a simple tap of a smartphone against the display shoe. Earlier this year, Bon-Ton Stores installed in-store signage informing their shoppers about the NFC technology being made available. The first Thinaire powered programs ran in the cosmetics departments featuring Estee Lauder and Clinique campaigns.
Bon-Ton Stores will feature hundreds of thousands of shoe SKUs along with product information messages communicated by NFC-enabled decals powered by Thinaire. Smartphone users will be connected to the products they care about by simply tapping their phones to the decals on shoes and signs throughout the stores. Thinaire’s mobile engagement marketing platform adds a new dimension to Bon-Ton’s in-store shopper engagement; bridging the gap between physical media and objects, and the shopper’s mobile devic..
Luis Fernandez, Chief Omni Channel Officer for Bon-Ton Department Stores said, “More and more consumers rely on their smartphones to help them make purchase decisions while they are in a store. By enhancing our displays with Thinaire’s technology, we will be providing our shoppers with an engaging in store experience.” He adds, “Bon-Ton has developed a user-friendly mobile optimized process that makes it easy and intuitive for shoppers to find and purchase the products they want.”
Thinaire’s cloud-based mobile marketing platform is a great fit for Bon-Ton. With a simple tap, RF:NFC enabled shoe, the shopper is immediately presented with product availability and driving purchase decisions. “Can I find what I’m looking for at this store?” and “If not, where can I find it?” are two questions that mobile-savvy shoppers expect to have answered with their smartphones. With Bon-Ton Stores proactively designing and providing this information, the store makes it easy to connect their customers with the products they desire.
“By using Verizon Terremark’s Enterprise Cloud, Thinaire has the ability to access unlimited computing resources during high-traffic seasons and scale their environments according to user demand,” said Verizon Terremark senior vice president of Global Operations, Chris Drumgoole. “This flexibility allows Thinaire to power its multi-channel mobile marketing campaigns with confidence leveraging the economic benefits, speed and global reach only an enterprise-grade cloud solution can offer.”
Patrick Meyer, Chief Marketing Officer, Thinaire, said, “Delivering dynamic product information through smartphones is just the beginning of the mobile engagement experience. Allowing shoppers immediate visibility into product availability makes the shopping experience more rewarding. The additional benefit of receiving coupons and promotions further strengthens Bon-Ton’s relationship with each customer who walks into a Bon-Ton store and taps. Shopping has never been so easy!”
* (radio-frequency:Near Field Communication protocol)
About Bon-Ton The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 273 department stores, which includes 10 furniture galleries, in 25 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers nameplates. The Stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. For further information, please visit the investor relations section of the Company’s website at http://investors.bonton.com. Learn more atFacebook.com/BonTon, Instagram.com/BonTonStyle and Twitter.com/BonTon
About Thinaire™ Thinaire is the leader in RF engagement marketing solutions that US/Global brands and marketers turn to: Sony, adidas, Unilever, Kraft, Verizon, Nine West, Hershey’s, et al. Thinaire has pioneered a scalable cloud-based engagement marketing platform that enables brand messages to come to life on mobile devices using NFC and other mobile on-ramps. Thinaire’s platform supports mobile engagement and activation initiating from multichannel media forms, including: In-store media; magazines and publications; digital place-based media networks; Out-of-Home media; special events; as well as consumer interaction directly from product engagement decals. Thinaire’s platform is designed to deliver branded experiences and promotions that make offline media digital, social, measurable and mobile enhancing consumer-brand engagement, increasing activation and facilitating mobile transactions. Thinaire is a Global Award Winning Finalist for industry pioneering for their Kraft/Halls NFC enhanced Media For more information, visit www.thinaire.net.
Press Contact: Catherine Barton, Head of Strategic Marketing Thinaire Transmedia Network, Inc. 400 Park Avenue – 6th Floor New York, New York 10022 646.293.7282 email@example.comSource
Thinaire has partnered with Verizon Terremark Cloud to support the growing interest from major brands and retailers to leverage near-field communication for mobile marketing engagements.The concept of making an offer available from a unique piece of Out-of-Home (OOH) media or department store signage directly to a shopper’s smartphone is becoming a reality
News America Marketing is now offering near field communication capability with its SmartSource shelf talkers. NFC tags can be embedded in the signs to deliver content such as video, recipes and links to sweepstakes entry pages to shoppers who touch them with NFC-enabled smartphones. “It takes a static ad and makes it more interactive, and gives the consumer lots more information,” Jesse Aversano, News America Marketing’s executive vice president-marketing, told the Institute.
The new vehicle is available at most of the 52,000-odd stores in the SmartSource network. Mondelez International recently used it in a campaign in San Francisco pairing Nilla wafers with Philadelphia chocolate cream cheese. Shoppers accessed a video of a Nilla wafer dipping into the cream cheese and a recipe incorporating the two products.
“There’s no question that NFC can be used to drive deeper consumer engagement in-store,” Ed Kaczmarek, Mondelez’s director of innovation and emerging technologies, told the Institute. “It really provides a seamless, frictionless way for the brand to interact with consumers.”
Kaczmarek said he prefers NFC to QR codes because the latter requires shoppers to have downloaded a mobile application. (However, SmartSource’s NFC signs also include QR codes to increase potential reach.) Although Mondelez does not currently have another campaign in the works, Kaczmarek said the company is looking for opportunities to use the technology in 2014.
“NFC is an amazing new consumer engagement vehicle, but your creative is just as important,” he said. “If you don’t have amazing interactive creative, NFC isn’t going to make it better.”
The SmartSource signs utilize a platform developed by New York-based Thinaire, which is collaboratiing with News America for the first time. The company “was already talking to CPG partners about doing billboards and bus shelters, so we’ve integrated some of those discussions,” Aversano said.
“With the exception of iPhones, every phone being manufactured in the U.S. is NFC-enabled,” he noted. “We believe this is the year that the tide turns toward NFC.”
Thinaire™ will integrate with the Google Wallet Objects API to make mobile couponing a reality. This integration in offer-based mobile discovery supports making all media smarter and more valuable to all stakeholders.
The concept of making an offer available from a unique piece of Out-of-Home (OOH) media or department store signage directly to a shopper’s smartphone is becoming a reality. A smartposter in a bus shelter or an in-store ad can now deliver coupons and promotions onto smartphones using RFE (Radio Frequency Enabled) connectivity. These offers will be redeemable at participating merchants all over the United States. Thinaire’s is working with merchants and brands to enable users to place their phone on an in-store sign and instantly receive a digital coupon and save it in Google Wallet. In the same way that paper coupons are presented, Google Wallet enables you to present a digital coupon directly at the checkout counter with your mobile device.
Thinaire has partnered with Verizon Terremark Cloud to support the growing interest from major brands and retailers to leverage near-field communication for mobile marketing engagements.The concept of making an offer available from a unique piece of Out-of-Home (OOH) media or department store signage directly to a shopper’s smartphone is becoming a reality.
NFC enables smartphone owners to engage with brands by simply waving their phone over content such as a poster or in-store sign. With the number of NFC-enabled marketing programs growing, Thinaire is leveraging the global presence of Verizon’s Terremark Cloud to deliver NFC-powered shopping marketing programs on a greater scale than was previously possible.
“The reliability, performance and security of Verizon Terremark’s cloud infrastructure allows us to run mobile brand marketing campaigns with confidence,” said Mark Goodstadt, CEO of Thinaire. “Further, Verizon Terremark’s global presence translates into NFC-powered shopper marketing programs on an even greater scale than was previously possible.” Verizon Terremark, a pioneer in cloud computing, provides large companies and government agencies with powerful, reliable and secure cloud-based IT infrastructure solutions. Through its network of over 50 strategically-located data centers around the world, including a dedicated cloud infrastructure in San Paulo, Brazil, Verizon Terremark is also well positioned to serve emerging markets such as Latin America.
“These types of mobile campaigns represent the future of retail and we’re excited to be helping News America Marketing and Thinaire expand their reach,” said Chris Drumgoole, senior vice president of Global Operations with Verizon Terremark. “The flexibility and scalability of our Enterprise Cloud makes it an ideal platform for multi-channel marketing campaigns of this size and complexity.”
Increasing adoption of proximity-based media by brand marketers means that more in-store and Out-of-Home advertising is being accessed by mobile phones. Radio frequency identification (RFID) transmits a short-range wireless radio signal to mobile phones equipped with the near field communications (NFC) technology.
The strategic alliance incorporating Thinaire’s mobile marketing technology and News America Marketing’s in-store media network includes some 52,000 retailer franchises. With News America Marketing’s in-store program reaching 74 million households in a four-week period ⃰, the Consumer package goods, health and beauty brand advertisers are using SmartSource with NFC for transferring product information to consumer mobile devices on consumer demand.
About Verizon Terremark
Verizon Terremark is a leader in transforming and securing enterprise-class IT on a global scale. A unit of Verizon Communications Inc. (NYSE, Nasdaq: VZ), Verizon Terremark provides IT deployments with advanced infrastructure and managed service offerings that deliver the scale, security and reliability necessary to meet the demanding requirements of enterprises and governments around the world. Verizon Terremark extends federal-grade security controls to all its commercial cloud customers. Enterprises can leverage advanced security technologies, including role-based access controls and certificate-based multi-factor authentication. These enhanced security features allow customers to bring enterprise-class authentication and access control through the use of their certificates and tokens to manage cloud resources. With a global network of data centers and a comprehensive portfolio of secure solutions, Verizon Terremark is helping enterprise and government executives realize the power and promise of cloud today. Terramark
Thinaire is a mobile marketing technology company. Our platform, the Thinaire Mobile Marketing Cloud, enables people and enterprises to create, manage, deploy, and measure mobile engagements that bridge the physical and digital worlds. We partner with marketers and advertisers to create mobile marketing campaigns directly from the physical world using Near Field Communications (NFC) and other on-ramp technologies. For over two years, Thinaire has partnered with the world’s leading brands and agencies to deliver innovative mobile marketing campaigns to market. We’ve worked with News America Marketing, Unilever, Verizon, Kraft, Hershey’s, adidas, Sony, Procter & Gamble, and more. Our enterprise-grade platform integrates solutions for all mobile marketing efforts, including delivery, experience management analytics, social listening and audience targeting. We collect and analyze robust data to understand the way consumers interact their favorite brands in the physical world.
Thinaire's cloud-based NFC and Bluetooth® wireless technology allow brand marketers and retailers to generate new sales by enabling consumers to experience products and branded media in new, engaging and personalized ways on their smartphones, tablets and other RF-enabled devices. Fortune 500 companies and trend-setting retailers including adidas, Google Wallet, Unilever, Kraft, NBC Universal, P&G, SONY and Bon Ton are already experiencing the benefit of Thinaire's services – with more than one half million SKUs managed and programs available for activation in over 50,000 retail locations.Introducing Thinaire™ Spaces: Broadcasting a Brand with Bluetooth® wireless technology
Thinaire's Bluetooth® wireless technology offering, Thinaire™ Spaces, is built on a cloud-based infrastructure and can be deployed or managed from any connected device. Thinaire™ Spaces transforms locations – retail stores, venues, malls, resorts, airports or other physical spaces – into mobile engagement arenas where consumers can connect with brands and receive micro-location-based, contextually relevant interactive media and offers on their personal mobile devices.
"Marketers and retailers have a singular focus on driving their brands and businesses with our engagement solutions," said Thinaire™ CMO Patrick Meyer. "Our cross-platform product introduction is based on marketers' demand for both Bluetooth® wireless technology and NFC to meet their emerging needs across retail, media, product and beyond." Thinaire™ is being showcased at the National Retail Federation's BIG Show this week at Verizon's booth location. To learn more about Thinaire's unified, omni-channel sales and marketing solutions, check out this video link or visit our websiteAbout Thinaire™
Thinaire connects enterprises to customers through their most personal devices — mobile phones and tablets—using radio frequency (RF)-enabled media, products and places. Thinaire's Mobile Engagement Management Platform uses RF technologies such as Bluetooth® Smart and NFC. Thinaire opens new revenue streams on consumer mobile devices by delivering point-of-advertising mCommerce, as well as digital media networks for distributing paid video, music, games, apps and other sponsored content.
To learn more about Thinaire, visit our website or view our suite of products.
Catherine Barton, Head of Strategic Marketing, Thinaire Transmedia Network, Inc.
Email: firstname.lastname@example.org, Phone: 646.293.7282
NEW YORK – January 13, 2014 – Thinaire Transmedia Network, Inc. (Thinaire™) has named Howard Belger as Executive Vice President of Strategic Sales to capitalize on growing demand among the Fortune 500 for its innovative mobile engagement management platform services supporting brand marketing and sales. Belger is tasked with unlocking new opportunities for companies that want to better engage and manage customer relationships in an increasingly mobile world.
Belger joins Thinaire at a time of rapid growth in demand among new and existing customers including Mondelez-Kraft, P&G, Unilever, Google Wallet, Western Union, adidas, NBC Universal and SONY. In his role as EVP Strategic Sales, Belger will be focused on driving sales of the US’s leading end-to-end, cloud-based platform for brand engagement on mobile – providing solutions incorporating engagement via Radio Frequency (RF) technologies such as Bluetooth® Smart and Near Field Communications (NFC), as well as other mobile on-ramps such as QR codes and SMS text.
“We’re seeing unprecedented demand from clients seeking help managing their mobile engagement interactions with their customers, including providing capacities to connect the physical world to the digital to enhance customer loyalty and drive new sales,” said Mark Goodstadt, Thinaire CEO and Co-founder. “Thinaire closes the loop by helping its clients deliver relevant messaging seamlessly at a moment of purchase decision -- via consumers’ most personal devices -- improving the brand-consumer relationship and driving purchase preference.”
Throughout the course of his 25-year career, Belger has established a proven record of uncovering new business opportunities through sales and deployment of technology solutions spanning mobile, security and cloud services. In his most recent role as Area Vice President for Verizon Enterprise Solutions (VES), Belger was responsible for individual deals with total value in excess of $450 million, some of the largest in the company’s history.
About Thinaire™Thinaire connects enterprises to customers through their most personal devices — mobile phones and tablets—using RF-enabled media, products and places.
Thinaire's Mobile Engagement Management Platform uses RF technologies such as Bluetooth® Smart and NFC. Thinaire opens new revenue streams on consumer mobile devices by delivering point-of-advertising mCommerce, as well as digital media networks for distributing paid video, music, games, apps and other sponsored content. To learn more about Thinaire, visit our website or view our suite of products.
NEW YORK – Jan. 20, 2014 – In conjunction with the National Retail Federation’s ‘Big Show’ in New York City, Verizon Enterprise Solutions convened a group of industry thought leaders on January 13 for a lively discussion around the topic of, Driving Consumer Experience and Building Trust in a Connected World.
In this first segment of a three-part video series, retail experts Ravi Bagal, vice president with Verizon Enterprise Solutions, and Mark Donovan, chief operating officer for Thinaire, discuss today’s ‘Connected Consumer’, the rise of mobile commerce and the state of integrated Omni-channel retailing strategies by the industry. Donovan commented that mobile is at the center of engagement right now in the retail space and that building trust and loyalty are essential to forging successful relationships with consumers. While Bagal noted that the consumer-retailer relationship should be a dialogue when in reality, it’s currently a pair of monologues, adding that consumers think that retailers have already moved to this model [Omni-channel retailing], though the industry is still working to get there.
In our next post for this series commentary by Greg Buzek, president and founder of IHL Consulting Group, and Phil Burroughs, vice president of Verizon Enterprise Solutions, on the hot industry topics of ‘Big Data’ analytics and in-store location capabilities. The video series will wrap with a serious discussion around the significant threats to the industry that are being posed by cybercrime. As Buzek notes, “This is Ocean’s 11 type of sophistication that we are seeing.”
NEW YORK – March 11, 2014 – Automate point-of-advertising m-Commerce, reach customers, and enable mobile purchase occasions everywhere with the TAPP STORE® wireless commerce system, powered by Thinaire™.
With partner PCS Wireless, LLC (“PCS Wireless”), Thinaire Transmedia Network, Inc (Thinaire™) launched its proprietary TAPP STORE® wireless commerce system in early March. Deployed across bus shelters in select New York metro area out-of-home media locations, provided by AR James Media, the program allows consumers to download select Android mobile games applications by tapping (NFC), snapping (QR) or texting (SMS) TAPP STORE® wireless commerce system posters with their smartphones. Waiting for the bus has been transformed into a shopping and mobile commerce occasion. By turning traditional Out-of-Home (OOH) posters into a network for mobile applications downloads, the TAPP STORE® wireless commerce system creates a new and unique channel for on-demand, impulse downloads and point-of-advertising m-Commerce.
“The TAPP STORE® wireless commerce system allows brands and retailers to reach their customers where they are, where they’re going, and everywhere in-between - bringing mobile commerce to wirelessly connected multi-channel media. “ comments Mark Goodstadt, CEO of Thinaire, “As shopping behavior shifts to mobile commerce, smartphone-ready media allow people to shop anywhere a local wireless connection finds them—at home, in transit, on the street, in a mall or other public spaces, and in-retail.”
Jacob Katsof, PCS Wireless’ Director of Mobile Apps weighed in on TAPP STORE® wireless commerce system, “By thinking outside the box, we are turning media spaces into virtual marketplaces and delivering free game apps directly to the consumer at a time of receptivity, interest and perceived need.“
Bus shelters are lit up with TAPP STORE® wireless commerce system posters in Hudson and Essex County, New Jersey during the month of March.
Thinaire connects enterprises to customers through their most personal devices — mobile phones and tablets—using radio frequency (RF) and other mobile on-ramp -enabled media, products and places.
Thinaire's Mobile Engagement Management Platform uses RF technologies such as Bluetooth® wireless technology and Near Field Communications (NFC). Thinaire opens new revenue streams on consumer mobile devices by delivering point-of-advertising mCommerce, as well as creating new channels for distributing paid video, music, games, apps and other sponsored content.
Catherine Barton, Directory ofStrategic MarketingAbout PCS Wireless:
PCS Wireless is a leading expert in sourcing and selling electronic devices worldwide. PCS Wireless distributes GSM and CDMA devices to over 2,500 distribution partners in more than 20 countries. Our global channels of distribution include Carriers, Distributors, MVNOs, and Retailers. In addition, PCS Wireless offers a host of additional services including asset recovery, supply chain and fulfillment, distribution services, device configuration, customized packaging, software programming, inventory management, and Reverse Logistics. For more information, visit www.PCSww.comAbout AR James Media: AR James Media is New Jersey's leading bus shelter advertising operator recognized for its out-of-home media (OOH) coverage in the state’s most densely populated markets. AR James Media offers over 1,000 advertising displays throughout the New York Metro and continues to expand its inventory and services. Our advertisers achieve the greatest reach of consumers where they work, live, shop and play at the lowest CPM. For more information visit www.arjamesmedia.
Media Contact: Tricia Scott, Vice President, Sales & Operations
Thinaire connects enterprises to customers through their most personal devices — mobile phones and tablets—using RF-enabled media, products and places.
Thinaire's Mobile Engagement Management Platform uses RF technologies such as Bluetooth® Smart and NFC. Thinaire opens new revenue streams on consumer mobile devices by delivering point-of-advertising mCommerce, as well as digital media networks for distributing paid video, music, games, apps, and other sponsored content.
Thinaire - closing the loop on the consumer connection.
Thinaire’s team is comprised of smart thinkers and innovative professionals who are committed to connecting people to the things they care about via their mobile devices.
In the early 80s, Mark joined American Direct Mail, a privately held company founded in 1906, as a Sales Executive. In 1989, after six years of accelerated revenue and customer growth, he acquired a major stake in the company and formed the Parent organization Global Document Solutions (GDS) As the Chairman and CEO of GDS ( sold in 2004) , he led the firm beyond its roots in traditional offset printing and direct mail to become a leading provider of highly differentiated, technology driven customer communications. His visionary leadership took GDS nationwide as a pioneer in digital printing for the financial services industry and government agencies. Since his exit, Mark has acted as a coach and mentor for several colleagues and friends as they navigate through the difficult economic conditions. He is extremely grateful for the opportunity to give back and make a difference. Mark is the Chairman of Kids for Life Foundation, an organization committed to helping children with life-threatening illnesses find social release and entertainment while in hospitals and treatment centers. A graduate of Hofstra University, Mark received a degree in Business Administration.
James directs all aspects of Thinaire’s financial, administrative and investor relations matters. He is a hands-on leader seasoned in creation and stewardship of shareholder value in operating companies and investment funds. His 20-year track record ranges from bulge bracket investment banks to growth companies. James was the first investor and CFO pro tem of SoftAware Networks, a content distribution network. During his involvement, SoftAware grew from 12 to 150 employees and was sold at $450 million to Digital Island, Inc. Previously, James was a private equity fund manager at Morgan Stanley Asset Management. He started his career at Merrill Lynch as a mergers & acquisitions banker.
James is a graduate of the University of California at Berkeley’s Haas School of Business with a BS (magna cum laude) in International Economics, Finance and Marketing. He is active in philanthropy having co-founded Sunflower Children to help at-risk children and supported the creation of the Global Creative Forum to engage entertainment industry decision makers in the humanitarian work of the United Nations.
Corey Wendling has been architecting, deploying, and supporting mobile systems and services for 15 years including services such as SMS, MMS, BREW, WAP, video, audio, and enterprise application storefronts as well as mobile infrastructure including DNS, email, authentication, and billing systems. He is also an experienced software developer writing code for iOS, Android, Windows, Macintosh, and real-time embedded systems. He has a BS and MEng from Cornell University and an MBA from Wharton. When he isn’t working on technology, you can find him playing hockey, fishing, or firing up his backyard grill.
Patrick has been CMO to CEO of major Fortune 500 companies and emerging tech companies, including The Coca-Cola Co., Gillette, Kraft/Nabisco, WPP Fusion 5, Sourcebits, thinaire, etc. He is an expert on marketing, innovation and Business 3.0: aka digital, mobile, social, gaming, e-tail, e-commerce, etc. He is also of author “Steve Jobs & The World Of Mobile”, tech correspondent for the leading global innovation source Innovation Excellence and founder of the Villanova Business School I.C.E. Center (Innovation, Creativity & Entrepreneurship).
Mark Donovan has been an operations executive and technology-centric entrepreneur for over sixteen years with digital leaders including Rent.com, imATHLETE and US Interactive. Mark cut his teeth in the corporate workforce with Disney’s Strategic Planning Department and Mercer Management Consulting. Outside of his thinaire duties, Mark is an accomplished marathoner, proudly serves on a number of institutional boards and raises a gaggle of girls in Brooklyn, NY.
Tim is a well-known serial entrepreneur, mobile activation and media expert, and technology innovator. Tim was most recently President and CEO of InGenuity Media Inc., an outdoor advertising and media company focused on using new technologies and methods of consumer engagement and activation. He was also the former CEO of Starlite media—a “place based- Necessity media” outdoor advertising company that reached consumers at retail locations across the top markets in the United States.
Prior to Tim’s entry into the media world, he was President and CEO of The Weston Group. The Weston group was an Innovative financial services and money management company that utilized the opportunities created by new systems, markets, and technologies to build a national independent financial advisor network.
Featured in the successful book on the Innovators on Wall Street,” Thriving as a Broker in the 21st Century” by Thomas Dorsey and published by the Bloomberg press in the chapter titled,” Starting your own firm”.
Howard is a seasoned sales executive with over 25 years experience selling in the very competitive telecommunications industry. He is passionate and focused on driving profitable, top line sales revenue while identifying and solving customer pain points with dynamic solutions. Howard is a Creative Deal Maker with a talent for building, fostering, and securing strong business relationships. Exemplary track record of success in growing business and surpassing sales quotas in the media & entertainment, financial services, retail, technology & manufacturing industries. A leader with a proven track record in recruiting, developing, coaching, managing and mentoring successful sales organizations.
Howard's most recent position was with Verizon as Area Vice President. He was educated at Rutgers College, achieving a BA in Business Administration and resides in Wilton CT with his wife Mary and 3 children
Tom drives our tech infrastructure and knowledge mindshare. Tom is also President and Founder of Infinity Systems Software Inc. and Vicom Infinity, Inc. Vicom Infinity has rapidly grown from a startup in 2000 to a leading technology company. Their enterprise infrastructure and transaction processing systems and teams are currently in place with several of the world’s leading financial, media and publishing companies, state and local government agencies.
Social impact innovator and thought leader: Co-founder and Chairman, Growth Philanthropy Network (GPN); 20+ year Board level leadership of the JDRF, the largest non-profit funder of diabetes research in the world; Member, Sanford Children’s International Board; Former Chairman, Health Priorities Project, Progressive Policy Institute; Former non-executive Chairman, TVN Entertainment; Founding Director of the Mount Sinai Medical Center’s Cardiac Health and Rehabilitation Program. Cornell University – B.S. 1975; Loyola-Stritch School of Medicine – MD, Summa Cum Laude, 1979.
Nick joins Thinaire with broad experiences in business development and a strong financial background. Most recently, he was an Associate on the Corporate Advisory & Sales team at HSBC Global Banking & Markets, where he advised multinational corporations on risk management strategies in foreign exchange, interest rates, and other financial markets. He moved to NYC after beginning his career on the inside sales team of the LA Clippers and helping launch a Premier banking team at HSBC’s west coast flagship branch in Beverly Hills, CA. Nick also provided consulting services in business strategy and financial analysis for startups in New York City and Los Angeles. When he’s not playing hockey or discovering the city’s best tacos, Nick mentors a young student in Queens through iMentor and serves as the Recruitment & Governance Chair of Blue Engine’s Board of Engineers. Nick holds a BA in Economics from the University of California, Berkeley and is a CFA charterholder.
Paul has been working with technology since getting hooked in high school. His first serious hands on was with the then leading edge IBM mainframes while attending Boston College and Columbia University. Paul’s early years of IT were spent primarily in Technical System Programming before becoming a Senior System Engineer for Amdahl (IBM compatible Large Scale Systems manufacturer ). Later he became an independent consultant. Most of his employers/clients were large financial institutions or Fortune 1000 such as ADP, Shearson Loeb Rhoades, Merrill Lynch, AIG, BCBS, First Boston and Goldman Sachs. Paul started migrating over to the internet and it’s most visible (and then brand new) component, the world-wide-web, when he realized its ability to connect people and allow them to share their individual knowledge and collaborate on projects no matter where they were located.
Tomi's passion for programming started at the early age of twelve. she has over 15 years of professional experience in technical and application support, web development and database management. When Tomi is not programming, you can find her in the kitchen perfecting her chef skills.
Khushboo studied Multi-Cultural Communications and Management at CUNY Baruch College in Manhattan. Her managerial skills were first honed in her family’s appliance business on the Upper West Side. Khush served as National Vice-president of finance for Sigma Sigma Rho. Her interests include international travel and music, as well as being committed to health and fitness. Khush is trilingual, speaking English, Hindi and Sindhi. As Thinaire’s Office Manager, she brings a wonderful spirit and great organizational talents to the team at Thinaire.
Stephaine is a versatile finance professional with analytical experience in consulting, startup, and corporate finance settings. A new member of the team at Thinaire, she excels at solving problems and producing polished analyses in fast-paced business environments. Experienced at clearly communicating insights to assist senior leadership with strategic decisions, Stephaine is proud to maintain high standards of accuracy and ethical integrity.